Boots Hearingcare opens State-of-the-art store in Guildford

Boots Hearingcare opens State-of-the-art store in Guildford

Boots Hearingcare opens brand new Guildford store to encourage people to get their hearing tested. Almost a fifth of people admit they may have a hearing loss but don’t wear a hearing aids.

On Thursday (March 14th) Guildford High Street welcomed a brand-new World of Hearing store from Boots Hearingcare. The store is not a regular hearing test centre - only the fourth of its kind in the UK, it offers an impressive high-tech immersion room and self-screening centre, designed to revolutionise the way people think about hearing care.

With approximately 11 million people in the UK living with an untreated hearing loss, it is the UK’s second most common disability. The new World of Hearing store offers customers the chance to test out a range of hearing aids for themselves in a variety of settings - such as a busy restaurant or concert. This helps people get a feel for what it would be like to have a hearing aid fitted in real life. The new store supports Boots Hearingcare’s mission to break down old fashioned stigmas around the use of hearing aids and demonstrate first-hand how transformational life can be when you reconnect with the sounds you love.

According to Boots Hearingcare research: Almost a fifth of people (19%) admitted they may have hearing loss but don’t wear a hearing aid The main excuse people use for not being able to hear is noisy environments (53%) followed by people mumbling (47%) More than a quarter (27%) of people surveyed said they have noticed loved ones becoming more isolated because of their hearing loss People conceal their hearing loss by having the TV louder (47%), lip reading (37%) and by becoming less talkative (35%)

Echo Lu, Managing Director of Boots Hearingcare said: "We are delighted to be opening the World of Hearing store in Guildford, the fourth of its kind in the UK, providing customers with an immersive state-of-the-art environment to solve their hearing problems.

“On average, it takes ten years for someone to address they have a hearing problem. We hope this new innovative format can help remove the stigma associated with hearing loss and encourage more people to act on their hearing loss and to experience the joy of better hearing and better quality of life, with the latest technology and great customer care from Boots.”

With an estimated 14.2 million adults in the UK projected to experience significant hearing for a free hearing test and speak to an expert whenever it suits them. The store also allows customers to trial hearing aids before purchasing, enabling them to experience the benefits first hand. The store is located on Swan Lane in Guildford High Street, opposite the existing Boots store.